Friday, September 30, 2005
He is another triumph for German engineering, although he won't be profitable in the usual sense of the word. Most likely, the Bugatti Veyron will only get in the money it costs and no more, but there are many secondary benefits, who are almost as important as the actual sales.
The Veyron is a monster car. It is the fastest and strongest luxury car (cost: 1.16 Million Euro per car) with a fantastic 1001 PS motor and one of the most complex breaks ever constructed. 407 km/h is the maximum speed and nobody knows where to drive those in usual street traffic. From 0 to 200 in 7.3 seconds is an unbelievable amount of acceleration, which was only possible, due to the latest developments in aerodynamics and tires.
Still, this car will never get any money to VW, because the costs to produce this car far excelled the amount of possible buyers.
However, there are two important effects that speak for the development of this expensive, but powerful, car:
1. The marketing effect: To produce such a powerful, elegant and beautiful car is a prestige that will boost VW's damaged image. The last weeks were hard to VW and its leading persons, who had to walk through one scandal after the other. Also, the sale rates of their intermediate models are dropping, so the luxury class couldn't be completed at a better time.
2. New Technology: They have facilitated one of the best and technologically most advanced cars available and the techniques used in this process can now be used for other cars. The know-how that has been achieved by this product, will soon pay out for other production series. Once a company has built a prototype car with new technologies, the Rapid Reproduction processes are easier to reach. The new technologies will find their way into mainstream cars and give VW the chance to get a lead in stuffing their cars.
All in all, the Veyron is a beautiful car that will work for VW most likely in a good way.
Aside to the internal issues with the Veyron, it is a victory for the human mind over the limits of nature.